What is an advertisement called that does not include the name of the brokerage representing the seller?

The term "blind ad" refers specifically to a type of advertisement that does not disclose the identity of the brokerage that is representing the seller. This practice can be misleading for potential buyers, as they may not be aware of whom to contact for more information about the property.

In real estate advertising, transparency is crucial, and industry regulations typically require that advertisements include the brokerage's name. By omitting this information, a blind ad creates a sense of anonymity that can be problematic for both buyers and sellers, as it may inhibit the ability of buyers to make informed decisions about whom they are dealing with in a real estate transaction.

The other types of advertisements mentioned, such as open ads, full disclosure ads, and corporate ads, typically incorporate the brokerage’s details, making them clear and compliant with real estate laws. Thus, the key defining feature of a blind ad is precisely its lack of disclosure regarding the brokerage, which is why it is important to identify it correctly.