What is one primary focus of the NAR code of ethics?

The primary focus of the National Association of Realtors (NAR) Code of Ethics is to promote fair treatment for all clients and consumers. This guiding principle emphasizes the importance of ensuring that all individuals have equal access to real estate services and are treated with respect and dignity, regardless of their background or circumstances. By upholding ethical standards, Realtors are encouraged to operate in a manner that fosters integrity and fairness in the real estate marketplace.

The Code underscores the necessity for Realtors to act in the best interest of their clients while also considering the rights of others. This commitment to fair treatment is essential for maintaining trust in the profession and ensuring that all transactions are conducted fairly and equitably. It also helps to prevent discriminatory practices and promotes equality in housing opportunities.

In contrast, the other options do not align with the ethical priorities outlined by the NAR. For instance, focusing on maximizing commissions or protecting the interests of Realtors alone could compromise the fairness and integrity of transactions, potentially leading to unethical practices. Additionally, encouraging aggressive sales tactics may not align with the principles of honest representation and equitable treatment advocated by the NAR.