What is the primary duty of a real estate broker toward their client?

The primary duty of a real estate broker toward their client is to act in the best interest of the client. This concept is foundational in real estate practice and is upheld by the fiduciary relationship established between the broker and the client. A broker is expected to provide loyalty, confidentiality, disclosure, and the utmost care when dealing with client matters. This ensures that the client's needs and objectives are prioritized throughout the transaction process.

By focusing on the best interests of the client, a broker will guide them through the complexities of buying or selling property, providing invaluable advice and support. This duty of care helps build trust and serves to protect the client’s financial interests and overall satisfaction with the real estate transaction.

In contrast, motives such as making a profit, selling quickly, or maximizing commissions do not necessarily align with the client's best interests. While these aspects may enter into a broker's business strategy, they should never override the obligation to prioritize the client’s goals and preferences. Ultimately, acting in the client's best interest is not just a legal obligation but also a key component of ethical real estate practice.