What must a real estate broker disclose to his seller client?

The requirement for a real estate broker to disclose the specific nature of the advertising to be done is crucial for maintaining transparency and ensuring that the seller understands how their property will be marketed. This involves outlining the strategies and platforms the broker intends to use for advertising, such as online listings, traditional print media, open houses, and social media promotions.

Understanding these details allows the seller to make informed decisions about the marketing of their property and assess whether the broker's plans align with their expectations and goals. Additionally, clear communication about advertising strategies can foster a stronger working relationship between the broker and the seller, as it establishes trust and clarity regarding how the property will be presented to potential buyers.

In contrast, legal advice about negotiations, commissions paid to third parties, and offers from other buyers, while important elements in a transaction, do not specifically address the marketing and promotion of the property by the broker in the same direct manner as advertising strategies. These aspects may fall under different disclosure requirements or the broker's fiduciary duties but do not inherently relate to the specific advertising approach being employed.